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Chief Marketing Officer (CMO)

Dallas, Texas
Chief Marketing Officer - CMO (#10150366)
Avanta Consulting has been retained by our client to search for a Chief Marketing Officer to join their North Texas based leadership team. This person will maintain vision and execute strategy for the organization's marketing and advertising plan.
Key responsibilities include:
  • Develop overall marketing strategy for the company in both USA and Canada.
  • Plan, direct, coordinate marketing budget in accordance with organizational goals.
  • National brand development consistent with the regional cultures and acceptance of company products within those market areas.
  • Developing what the new brand position is and how that is expressed creatively for the future.
  • Working with agencies, designing what the right media strategy is going forward to reposition the brand and engage with consumers.
  • Working closely with retail operations to design and develop the retail marketing strategy and plan and ensuring on time execution, in line with the brand positioning.
  • Develop, build and ensure company brand/image of high-quality and high-performance with the customers first in all we do.
  • Plan, organize, train and manage all marketing to contribute to the achievement of corporate revenue and growth objectives.
  • Understand fully how customers are changing and become involved in developing new marketing capabilities across the company.
  • Heeding the voice of the customer and interacting with the company and its brands.
  • Managing the complexity of all the customers segments, media and distribution channel.
  • Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, service units and revenue retention and growth.
  • Train, coach and inspire all locations to deliver exceptional customer experience.
  • Oversee digital presence, ensuring strategy is current, relevant and high performing and working in tandem with retail stores, to ensure a unified omnichannel presence and that marketing campaigns are integrated across all platforms.
  • Optimize the end-to-end customer journey, ensuring the delivery of a seamless on-brand customer experience with the objective of improving customer engagement, increasing market penetration and attracting new customers.
Successful candidates will have:
  • Demonstrated success in a senior strategic marketing role for a high growth organization, including 10 years of experience in digital marketing, branding and communications.
  • Bachelor Degree, preferably in marketing, business, communications; MBA preferred.
  • Vast retail experience. 
  • Experiences in marketing strategy and planning, online strategy, marketing communication and execution and partnering with sales.
  • Proven experience in driving high revenue growth and customer acquisition in consumer or B2B business.
  • General familiarity with retail merchandising issues.
  • High accountable leader with a desire to challenge the status quo, create excellence and develop a high-performing team.
  • Experience in leading initiatives that meet and exceed business and financial objectives, using critical thinking.
  • Strong drive for results, can be counted on to lead self and to others to exceed goals successfully.
  • A management background involving a retail business environment is mandatory.
  • Confident and experienced in managing and negotiating with agency partners and vendors.
  • Strong communication (written and verbal) skills.
  • Strong business acumen from having P&L responsibilities or revenue accountability.
  • Broad leadership background and the aspiration/ability to progress to a more senior role.
How to Apply

Applicants should send a resume and cover letter outlining how they meet the specific requirements of the position.

While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted.
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